Trek Social Media
Various organic social posts, all with the goal of being the most engaged bike brand online.
Rapha x Trek Launch
Role: Concept, talent, filming, editing
Performance:
The video reached 228k+ viewers and generated 5,400+ engagements. The reel measurably outperformed the initial launch carousel posted the same day. (This was also my world premiere in front of the camera)
Velocis ASMR
Role: Concept, talent, filming, editing
Performance:
The video was served to below average number of accounts, a trend across Trek’s account at the time. The engagements per impression were average and viewer sentiment was positive.
Santa Slash
Role: Video Editing
Performance:
With over 1.5m views, 54k+ likes, and 1,400+ shares on Instagram, this reel was a top-10 post in 2023.
Bikes of Whistler with R-Dog
Role: Video Editing
Performance:
Over 526k views, 12k+ likes, 190+ shares, and 90+ comments combined across the two reels.
Lidl-Trek Devo Diaries
Role: Motion Design
Created a vintage, VHS-inspired title animation for Lidl-Trek’s new video series.
Slash BikeDrop
Role: Concept, Design, Motion Design
Performance:
Over 264k+ views, 10.2k+ likes, 600+ shares, and 142+ comments. The team was tasked with creating a quick-turn teaser with no video or motion assets available.
Pick Your Set-Up
Role: Concept, Design
Performance:
Our most commented post of the year (excluding posts with spam). 954 comments and counting, and over 13k likes. The team was tasked with creating new content during the slow Winter months.
Trek Wrapped
Role: Design, Copy
Performance:
A new form of content for Trek to jump on a cultural trend, performance was better than anticipated. 12.6k+ likes and 90+ comments.