An oasis in historic downtown

Hygge is a home, body, and mind boutique tucked away in Savannah’s historic district. Founded and owned by SCAD alumni Cristina Drumm, the store offers a curated selection of goods and community events to promote wellness.

In interviewing Cristina, it was clear that the previous logo featuring a circle carried a lot of signifcance as a symbol of wholeness. With this insight, the brand was developed around circular elements and a color pallet that reflected the relaxing atmosphere of the store.