Abercrombie Kids
Various paid Instagram stories created for Abercrombie Kids from 2021-2022.
THE COOL STUFF.
Launched in Spring 2021, THE COOL STUFF. is the brand’s most elevated, trend focused franchise. With each seasonal collection, the franchise evolved to stay current and fashion focused.
THE COOL STUFF. (2.0)
At the turn of 2021, the franchise was in need of a refresh; the gridded look book layouts were growing stale. To align with Abercrombie Kids’ brand evolution, we introduced a new type system for THE COOL STUFF. Leading with Garamond and using type as a graphic element, we positioned the franchise alongside the hottest brands of the moment.
Active
Also launched in 2021, Abercrombie Active became a sister-franchise to THE COOL STUFF. More trend-driven and fashion forward, think LuluLemon, not Under Armour.
Swim
Living alongside THE COOL STUFF. for spring break of 2021, The Abercrombie Swim Shop was refreshed to align with the new, elevated aesthetic of the total brand.
Cyber Week
As a part of the overall holiday push, we developed stories integrating a digital-focus while calling back to 90’s nostalgia.